Graphic Design
Ringgold County Development
Role
Art Director
Course
Knacktive
Semester
Spring 2022
Understand the Assignment
Knacktive isn't just a group project.
In this advanced course, students experience a realistic, agency-like atmosphere as they work with multiple teammates on a promotional campaign plan for a real client. The competing teams conduct research, devise a strategy, formulate tactics, and ultimately make a formal pitch presentation of their plan to the client.
II.
My creative directions
How I approached the brief as an art director, by designing the concept board and the style sheet, based on the research previously done and the request of the client.
The deliverables
Designing and printing of any communication material used to promote the company's products and services.
III.
III.
Future plans
After the successful presentation that my team and I have had, I'm proud to say that I am interning with Ringgold County Development for the Fall of 2022.