Consumerism of Plants – Silvia Alberti

Why Consumerism?

This project is a critical design that vividly depicts the potential outcomes of continued pollution and unchecked consumerism. It serves as a wake-up call, urging us to reconsider our actions and embrace sustainable alternatives in our present…

Do we really want to end up there?

50%

Marks the anticipated increase by 2030 in the industry's heavy carbon footprint, currently responsible for up to 10% of total global carbon emissions.

13 Kg

Marks the global textile production per person.

Project Statement

The project envisions a future where environmental degradation and excessive consumerism have pushed society to its limit. It explores an innovative fashion concept, including a piece of clothing designed with plants, reflecting a society that ran out of oxygen due to extreme pollution. The emphasis is being put on the fact that clothes are so volatile due to the degradation of the materials; however, people do not care, as fast fashion unfortunately became the standard.

Video Documentation

After crafting the piece, I documented its decay over days, placing the recordings into a fictional snapshot of an imagined reality. Enter “Faded 21,” a store selling the new fashion norm. The human figure adapts to this movement, wearing floral clothing that signifies a blend of nature and fashion.

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