Graphic Design
PURE – Package Design
4
Prototypes
The color palette used is a simple combination of black and white.The brand is meant to transfer its values with the layout and the choice of the material selected. It is intended to avoid any distracting or decorative elements that would attract the interest of the wrong target audience.
I wanted the composition to convey the feel of a newspaper, and I achieved that by including a text column in the illustration. The logo mark is a single drop, incorporated with some veins that remind us of juniper, the plant used to produce Gin.
