Self awareness, Sustainability, and Inclusivity are the three pillars of a marketing campaign that targets Gen-Z as both customers and new employees.
I had the opportunity to work on this campaign during summer 2022; from research, tactics and deliverables, to our final pitch presentation.
These are only a few of the prototypes that I pitched to CMS, the Creative Marketing Studio on the 9th floor of Hallmark Headquarters. Each piece had been strategically designed according to the message it needs to convey, creating a “Hall-Inclusive” pitch idea.
